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Winter Warmth England

Planning and preparedness is essential to keep our communities safe and well. The Winter Warmth England Toolkit provides professionals with information, statistics and communication resources to help their organisations ensure that vulnerable people stay safe, well and warm during the winter months.

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guidelines

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Ben & Joan
A series of videos based on a ‘segment’ of older people in society
and contained a combination of factors which influence them in keeping warm.

Branding

We were asked to develop a branding that reflected the ethos of Winter Warmth England. Duel templates were created for both public and Professional use and we also developed a promotional pack for several launch events around Yorkshire and the Humber, which included branded hand warmers, info cards, quick start guide and all the working templates and creative files on 2 DVDs.

Website

We developed a website that captured details of interested parties through a login and subscription form, we also delivered monthly newsletters via email that helped professionals deliver a calendar of winter warmth messages and information to the general public. We also integrated a revolutionary online print facility for professionals to create their own bespoke leaflets and posters and order then through the site.

Video

The 3 videos are not real people but are case studies which summarise and illustrate the experience and situations of older people at risk of being cold. Across the board we have found that all these groups are poorly informed about some aspect of keeping warm.

Project Details

Working with a wide range of organisations across Yorkshire and the Humber including: NHS, Local Authorities, Emergency Services, Age UK, National Energy Action, AJ Stocks Ltd and third sector organisations.

We helped to design, visualise and create this toolkit. The videos of Fred, Pat, and Ben and Joan were produced, directed, filmed and edited by us whilst employed by NHS Rotherham.

The evaluation report overviews usage of the Winter Warmth Toolkit since its development and launch in 2012 to date (February 2013). The report includes both qualitative and quantitative findings sourced from a range of organisations, individuals and Winter Warmth Toolkit web site statistical information.


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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

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