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Public Health.tv

Rotherham Council’s Digital Screen Network – Rotherham Public Health.tv, broadcasts health information to screens throughout the Rotherham borough. The content is public facing and provides health advice, information about use of services and public health messages.

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Case Study
ONELAN produced this video case study to allow other providers to see how
Rotherham Public Health.tv (previously known as NHS Rotherham QTV) was being used.

Branding

We created a brand that would comfortably sit within the viewers expectations of a contemporary TV station, delivering key messages on screen in a range of formats, video broadcast, scrolling messaging and tick-a-tape signposting.

Website

We developed a site informing both the public and health professionals which Public Health campaigns and key health messages were currently being broadcast on the network of TV screens. All programmes current and archived can be viewed on demand.

IPTV

The adoption and acceptance of TV as a medium for delivering messages has a high penetration within the UK, and makes it an excellent choice for the delivery of your messages and calls to action.

Project Details

As part of Rotherham Councils Marketing and Creative team we were responsible for the design, development and broadcasting of health information to screens throughout the Rotherham borough. Their content is public facing and provides health advice, information about use of services and public health messages.

Watching rotherhampublichealth.tv in health settings is shown to have a high positive impact on immediate health behaviours’, and also a smaller, but nevertheless significant, effect on longer-term health behaviour’s.

The delivery of health messages that are entertaining, novel, animated and varied are hard to replicate in any other way other than through the TV medium situated within the waiting room context. Certainly, posters and leaflets do not approach the significant impact of digital screens.


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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

Tel | 07584 599671
hello@bytebackcreative.com

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