South Yorkshire Fire & Rescue: Health & Fitness
DesignWe were asked by South Yorkshire Fire and Rescue to develop a series of A1 posters to promote health and fitness within the fire service. Visual impact and a clear message to each poster was paramount. A recognisable brand was implemented and real-life firefighters were approached to take part in a photography session for all the fitness materials.
VideoThe final posters were reformatted to fit the unique specifications for distribution on the Fire Service TV Network. Using all the original poster elements the final videos were animated in Adobe After Effects.
Digital screen networksWe at ByteBack Creative have had a long history of working with IPTV delivering services to Councils, Theatres, NHS organisations and Public Health bodies. We pride courselve's in delivering targeted messages in any format that can be uploaded and distributed on the Onelan system.
- Client: South Yorkshire Fire & Rescue
- Date: March 2016
- Online: www.syfire.gov.uk
South Yorkshire’s firefighters need to be fit and healthy to undertake the day-to-day routine of an active firefighter.
Each poster addresses a health topic. The posters have a strong headline, attention grabbing imagery, emphasise on whats in it for the viewer and a call to action message. The designs have greater impact by focusing attention on manageable goals for firefighters to achieve.
The aim of the posters was to positively encourage firefighters to take up a health and fitness routine and to continue long-term healthy lifestyles.