Lifewise Rebrand

Lifewise is an interactive learning centre for South Yorkshire communities, developed by South Yorkshire Police and South Yorkshire Fire and Rescue. Featuring a purpose-built set, it is used to educate visitors about safety and citizenship with the ultimate aim of reducing crime and improving quality of life.


When Lifewise came to us to rebrand the centre identity we looked at the existing logo and came up with a fresh more modern and commercial look. With the focus on community engagement and a fun, theme park feel for Crucial Crew.


We developed a range of materials for Lifewise to use as internal documentation and external promotional devices. We also included an in-depth guide on best practice for third parties on the use of the Likewise and Crucial Crew brand.

Project Details

Lifewise in South Yorkshire was established in April 2005 by South Yorkshire Police and South Yorkshire Fire and Rescue with the intention of creating a base for the ever-popular ‘Crucial Crew’ program for ten and 11-year-olds, which had previously been run on location at schools across South Yorkshire.

The new Lifewise centre allows more schools from all over the county to enjoy a half-day session within the unique environment.

With the new building came the challenge of implementing the new brand, we produced signage for the front and roadside of the building and also a number of large format banner flags for along the road side.

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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

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