Imm and Vac

Vaccinations, also called immunisations, save lives. One of the most important things that a parent can do for their child is to make sure that they have all their routine childhood vaccinations.


behind the scenes 1




Vac gets his booster
Vac gets his booster was the first of a series of videos planned for this campaign.


To appeal to both parent and child we came up with a brand identity that mirrored what would be seen on a daily basis on channels such as CBBC, CITV and CBeebies. The brand has been used across various media and we also animated it for the DVD opening credits.


A parent’s immunisation information pack was produced to support the videos, which were launched via Rotherham children’s Health Service birthday card which included a DVD with the first programme included and links promoting the website.


The puppetry, story lines, voice characterisations, set design, video production, editing and post production after effects were all delivered by our small in-house team.

Project Details

Key to encouraging the take up of all routine childhood vaccinations by Rotherham parents was helping to remove the fear of the actual injections procedure. Our objective was to inform them and their children of the key facts in a fun and entertaining way. Helping to keep the whole family as relaxed as possible when attending the surgery.

Working with our Rotherham Public Health colleagues our campaign idea was to develop two central puppet characters ‘Imm and Vac’ who through a short series of videos told their captivating and funny stories, all the supporting human actors were our NHS colleagues.

The character design, illustrations, puppet making, website build, birthday card and print resources were all produced in house by us and the other members of NHS Rotherham Creative Media Services team.

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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

Tel | 07584 599671