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Rotherham Fostering

Rotherham’s foster carers provide warm, loving, family homes in the heart of the community. They help our children stay close to the things that matter, like family, friends and school.

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The making of a hero
This video was one of 4 filmed and edited for the fostering website.

Marketing

The resources we designed and produced help promote the unique selling points of fostering in Rotherham; a strong fostering community, local families for local children, and fostering as a carer opportunity.

Website

The new website is the primary marketing channel from which enquiries and referrals originate. Our design for the landing page captured potential carers interest early in the process and was a key element of the design offer.

Video

The campaign videos focus on Rotherham’s foster carers sharing their experiences of the role, interspersed with service staff promoting the RMBC offer. The ‘making of a hero’ video illustrates the sense of fun and enthusiasm current carers brought to the campaign. We produced, directed, filmed and edited the content.

Project Details

This fostering campaign looks to raise the profile of RMBC Fostering Service and in turn increase the number of registered  foster carers in the borough

Rotherham Foster carers have been crucial in leading the theme of the campaign, demonstrating great enthusiasm to take part in producing the key resources.

The heavy focus on ‘fostering champions’ and the ‘Be a local Hero’ strap lines enabled them to share their experience of being a carer with RMBC via case studies, short films and being featured on promotional artwork. All the performers/models are current Rotherham Carers and their birth children.


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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

Tel | 07584 599671
hello@bytebackcreative.com

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