Creating our brand identity

ByteBack Creative

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With a wealth of experience in media production our aim was to create a brand identity that harked back through our rich history whilst pushing forward a professional yet creative and fun image. We wanted a brand with soul; not stuffy; not overly buttoned up! Professional? Of course. Serious? When needs be. Vibrant? Always. Creative? That’s us. Meaningful? You bet ya! We create amazing things for our clients that are as innovative, bold and daring as they require and we do that by really getting to know them inside out.

We’re proud of our branding and want to share with you the creative process that got us here.

So, what does it take to create a brand?

The brand is much more than just a logo or a name. It’s the very identity of the product or business. Image, logo, name, style and colour all work together to create the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

What’s in a name?

Byte: a unit of digital information, memory if you like; bytes can link to each other for new ways of exploring and creating. A byte is a unique set of adjacent bits with a unique meaning; we will draw on all the various bits we need, to pull together a successful and unique product for our clients.

ByteBack: a refusal to let down our most valued clients when local government cuts saw the axing of Creative Media Services; drawing on our wealth ‘memory’ of experience in the digital age; creating a memory for our client’s audience.

How did our logo come about?

With the Byte commonly comprising 8 bits we were drawn to an octagonal shaped logo. Our client base is diverse and so the contemporary colour palette was chosen to appeal across our range of clients from public services to SMEs, from new sole trader start-ups to the giants of industry. Our creative force led us to a logo that works on screen, on the web and in print. It delivers our personality.

What can we do for you? / your branding?

ByteBack Creative is a fun design, video and digital agency. We really hope you love our branding as much as we do and it would be great to hear from you with any feedback. We have helped many, many businesses and organisations with their branding and marketing campaigns. Our priority is to make sure your brief is delivered exactly as required and that your company’s marketing looks both eye-catching and professional. When you are wise enough to get someone with our massive level of experience on board the result can’t be anything but stunning.

Thanks for taking the time to stop by and see us today. Please look around the site and get to know us better. Feel free to comment, drop us an email, give us a call, we even accept notes by snail mail or carrier pigeons (we are from Yorkshire after all). We look forward to working with you soon!

ByteBack in 3D!

Our ethos is very short and simple:

  • Develop Strong Relationships
  • Drive Client Success
  • Deliver Smart Ideas
This article was originally published in NewsFeed

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Specialists in video production, visual identities, marketing campaigns, websites and printed materials. We apply clarity of thought to our clients' brands, and deliver simple, effective and highly creative solutions.

For us design is more than something that looks great, it's something that's been nurtured and lovingly crafted.

Tel | 07584 599671